Try having a contest to increase followers on your Video page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
While you want to advertise your products, this should not be the only content that is present on your Video page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Video. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.
Consider investing in Video Ads. You can pay a fee to have a certain number of targeted Video users see your ad. This is an excellent way to get more subscribers for your page. You will get better results if you offer a discount to the new subscribers or organize a giveaway.
Think about more info here why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
If you do not have time in the day to maintain a Video page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
Keep track of how your page is doing. Monitor your Video page's traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn't. Keep track of this information so that you can better plan for the future.
In conclusion, all sorts of people use Video. If you use Video to get a marketing message out there, then you may be surprised at how well things go for the product or service you're marketing. Use the above tips and watch business soar.